Red Bull Dance City Guide - Las Vegas

content development | location clearance | post production


How I created the highest viewed YouTube video for Red Bull Dance…

If you asked me today: “We need you to film this format with a dancer at 20 different locations in Vegas with complete legal clearance and oh, we don’t have budget for a location manager. Can you do it?” I would say you’re absolutely crazy. But sometimes having no clue what you’re getting in to can be the best solution…

In the matter of a month, I personally negotiated over 20 different contracts with iconic Vegas locations, including the The Cosmopolitan rooftop, the Henderson Executive Airport, the Little White Chapel, and the High Roller Ferris Wheel (while it was moving!). If there’s anything you need to know about filming in Vegas, it’s that the businesses are incredibly protective of their IP, BUT we got it done and it was well worth it. The 1:30 video garnered over 7M views in a month and took the #1 spot as the most viewed YouTube video for the Red Bull Dance YouTube channel!

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