Pepper Swimwear Social Refresh

BRAND AUDIT | PLATFORM STRATEGY | PAID MEDIA | CONTENT CREATION

Curious about what a Brand Audit looks like? Take a deep dive into one I did recently for Pepper Swimwear. In step one of the audit, I analyzed every single platform and consumer touchpoint they had (social channels, website, paid media, and email newsletter) to figure out what was working and what could use a revamp. After debriefing with the Pepper team, we got to work. I re-designed their Instagram, optimized their email templates, created a couple custom ads, and helped improve their customer journey via Instagram shop. Explore a preview of the work below. Not pictured but also covered was a competitor analysis, proposed brand guidelines, and a brief social media training.

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